Word: sillerman
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...million Amount paid by media entrepreneur Robert Sillerman for an 80% stake in legendary boxer Muhammad Ali's name, image and likeness...
...organized in 1940 by Adman Michael M. Sillerman, who found that "one-third of the nation, 32 million people who live in communities of 50,000 and under, are in a twilight zone that is only partly covered by the four big networks." Sillerman saw a virgin market for national advertising. He moved in to provide the small stations in these areas with a sizable schedule of transcribed shows (including sustainers). With transcriptions, KBS saved its stations the high cost of network wire lines, cut advertising rates to less than half the charges of the wire networks...
...budgets, Keystone's business has jumped into seven figures. In the past year the company has taken on 70 new affiliates; in the past month, ten. Such networkers as Burns & Allen, Lum & Abner, have gone on KBS platters to "fill the holes" in their network coverage. Come fall, Sillerman has hopes of signing Bing Crosby and Jack Benny...
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