Word: silver
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Dates: during 1930-1939
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Last month Jeweler Samuels published a mighty two-page advertisement in San Francisco Sunday newspapers announcing a special one-day sale of Rogers & Bros, silver plate at $25 for a 50-piece set. The firm had once sold $10,000 worth of silverware in one pattern in a single day, said the advertisement, and had been quietly waiting for the proper time to break the record of $12,000 in one day held by another city. "Imagine our dismay then," continued "The House of Lucky Wedding Rings," "when the news reached us shortly thereafter, that on August...
...then came the great news: That the Government was buying silver and prices were climbing...
...Once again we recognized a chance to hold an event that might bring home the coveted record. Our order for silver for our Fall sale had already been placed. . . . Could we get any more? Could we get five times as much before prices were withdrawn? We wired our orders. And they were accepted...
...expect at least five hundred mail orders?we had as many as 160 once before. We expect several hundred people to phone us their orders. We shall have six girls on the telephones ... a score of extra salesmen in our San Francisco store." The day of the great Samuels silver sale dawned cold and grey. Soon it began to rain. It rained all day. Enough patriotic San Franciscans went to Samuels' in slickers and galoshes to keep the extra crew of clerks busy. But as a record-breaking sale it was a wet, soggy flop...
...white-robed attendants tethered them in fresh hay in the hotel's garden, then painstakingly inspected their gleaming hides & hoofs for specks of dirt. To make news for a charity benefit the two Nysias were that night to be milked by Manhattan's lushest debutantes. First prize: silver cigaret & vanity case. At 2 o'clock in the afternoon the more serious girls arrived to inspect the cows, learn what they could of milking's art. Boasted Debutante Carol Prichitt: "I once lived on a farm. . . . You know, it had a house...