Word: silver
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Dates: during 1970-1979
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...cliche, but Bibi Osterwald makes palatable even the thousandth serving of chicken soup. Audra Lindley is just as good as Bridget's mother, an Upper East Side Edith Bunker who sweetly tells her husband that Bridget could not have eloped since she had not yet picked out her silver pattern...
...inflation, many people are building personal stockpiles of material objects that seem likely to hold their value better than mere cash. In an effort to capitalize on this desire to acquire, a large number of firms are beginning to make or market "limited edition" products: medals, plates, statuettes, miniature silver "ingots." In theory, an artificial scarcity of such products enhances their value...
...done so well that last year its shares were one of the fastest rising of all on the American Stock Exchange. In eight years, Franklin has advertised its way into the homes of 500,000 subscribers, most of whom have bought one or more series of silver medals. Among its new editions this year are the Presidential Journey to China Eyewitness Medal ($15) and the Signers of the Declaration of Independence ($9.50). Franklin officers expect sales to rise from $59 million last year to $80 million this year. "People like to have something exclusive," says Chairman and Founder Joseph Segel...
...Says Ralph Destino, president of Kenton's wholesale division: "I can sell a nice dinner plate for $5, but if I take off the rose pattern and put on a Wyeth painting, I can sell it for $50." A Benrus Corp. division has produced a series of 500 silver statuettes of Mickey Mouse and Pluto linked together with a chain. Price...
Many of the newcomers to the market are subcontracting the manufacture of the medals and plates. Danbury Mint, for example, commissioned the Medal-lie Art Co. to produce a $48 silver campaign medal with the profile of Richard Nixon on one side and George McGovern on the other (voters undecided between the two would then presumably be able to flip a coin). To raise funds for the National Audubon Society, the Franklin Mint made silver plates decorated with etchings of birds. The mint recently started a series of presidential plates for the White House Historical Association. Medals produced by Franklin...