Word: silverblu
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Dates: during 1940-1949
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...coat into a $12-million annual business (I. J. Fox, Inc.) by some of the loudest publicity since Barnum; of a heart ailment; in Manhattan. London-born son of a furrier, Fox pioneered in sky writing and singing commercials ("All Girls Are Beautiful"), introduced commercially some fabulous luxury furs (silverblu, platina), but did most of his business in installment sales of cheaper goods...
Last week, weather-beaten, rawboned ranchers and plumpish, pale-faced fur buyers jampacked a downtown Manhattan show room to find the answer at the first auction of the new fur. After two tense hours, the answer was in. The new fur (trade name "Silverblu" platinum) had edged out Russian sable to become, for the nonce, the rarest, highest-priced fur in the world. The 2,500 pelts at auction had sold for $375,000. Cost of a silverblu coat...
Back to Mendel. One of the men who blazed the new fur trail is the short, chunky president of the two-year-old Silverblu Platinum Mink Breeders Association, Larry Moore. Still in his 30s, Larry Moore has been breeding mink for 18 years. He used it to pay his way through an engineering course at Iowa State College at Ames. Soon he became more inter sted in mink than in engineering, switched to an animal husbandry course. Then he gave up college altogether: tak ing care of his mink left him little time for study. Having located an ideal...
...Wild silverblu mink are exceedingly rare. One furrier tried for ten years to collect enough for a single jacket. Domestic breeders, in whose litters they occasionally turn up, had been experimenting with them since 1931. But progress was small because furriers considered them worth less freaks and ranchers were ignorant of Mendel's laws of heredity. Larry Moore, who understood Mendel, persuaded other ranchers that the laws could be used to breed silverblus and dollars. Last week one bundle of Moore's furs brought the auc tion's top prices, $265 a skin, netting him over...