Word: silverman
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Dates: during 1970-1979
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...made such a mark in a 20-year career at International Business Machines Corp. that Jimmy Carter considered appointing her his Commerce Secretary before she took herself out of the running. Last week Jane Cahill Pfeiffer, 45, found something more to her liking. NBC President and Chief Executive Fred Silverman named her the network's chairman, succeeding Old Pro Julian Goodman, 56, who moves to chairman of the executive committee...
Pfeiffer thus becomes one of the highest-ranking women in U.S. business. Still, while she will have a seat on the board of RCA, NBC's corporate parent, she will report to Silverman, the programming magician whom NBC hired away from ABC earlier this year to try to pull the network out of its last-place ratings slot. Silverman will run the network; Pfeiffer will use her extensive Government contacts on behalf of NBC and will be its spokesman in Washington at a crucial time-hearings begin next year on a sweeping proposal for deregulation of the communications industry...
...chairman got acquainted with Silverman years ago when she was an IBM vice president for communications and Government relations. She worked with Silverman, who was then at CBS, in handling IBM's debut as a television sponsor. "They complement each another," says M.S. Rukeyser Jr., an NBC executive vice president. "She's an expert in things like Government relations that he doesn't know very much about." An other intriguing question will be whether Pfeiffer's marriage will become a duet of corporate chiefs. Her husband, Ralph, 51, senior vice president and chief executive in charge...
Maybe so, but last week Silverman announced that this series too would do a vanishing act for a whole month after its premiere. If it returns, it will be in a new and tougher time slot (Sundays at 10 p.m.), when it will be opposite Kaz and ABC movies. Says one NBC insider: "Silverman has little hope for Lifeline; he's taking the coward's way of introducing a show." So much for taking chances...
Once the dust settles from NBC's upheavals, the 1978-79 season may prove to be the most competitive in years. ABC is returning with its winning (and largely Silverman-created) schedule, along with five new series. In Battlestar Galactica, premiering Sept. 17, it has the fall's only sure ratings blockbuster. An elaborate space fantasy starring Bonanza's Lome Greene, the show's special effects are the work of Star Wars Wizard John Dykstra. But CBS has its strongest lineup since Silverman left that network in 1975. It remains to be seen whether...