Word: silverman
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Dates: during 1970-1979
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...Great Silverman Snatch on network...
...that rumpled Alexander of the television world, Fred Silverman, was running out of worlds to conquer. He started at CBS as a whiz kid just a few years out of college and in twelve years there, culminating as chief programmer for entertainment shows, he helped keep the Big Eye on top. Moving over to ABC as head of entertainment in 1975, he helped push it past CBS to No. 1. That left only NBC, currently bottom tube on network row. Last week, to lure Silverman away from ABC, NBC gave him the store. It named Silverman president and chief executive...
...succeeds where the others fail because Fred Silverman, the network's programming whiz, knows that audiences want to see characters on the tube. The people on ABC are often cartoon figures, but their outlines are filled in by talented and at times magnestic performers. Like Jackie Gleason and Lucille Ball before them, Henry Winkler and Laverne & Shriley's Penny Marshall can transform rampant silliness into laughter...
...sports. James Rosenfield 57, a vice president for sales, was moved up to become top businessman. In the most important move, Robert Daly 40 who had handled programming and production on the West Coast, will now become chief programmer- CBS'S answer to ABC s Superprogrammer Fred Silverman...
Seconds after Daly's promotion was made public, Silverman looked out of his 38th -floor office in the ABC building to see Daly in the CBS building across 53rd Street hopping up and down to catch his attention. "He jumped up on a window ledge'" says Silverman, a longtime friend "waved and made a V for victory sign with his fingers...