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...anybody except the past and present members of the Quincy JCR and their friends. Of course--watch cliffhangers' like Brown vs. Columbia? "Game of the Week" producer Greg Harney claimed audiences were about the same for Ivy football as for whatever the games replaced, but WQED program director Sam Silverman conceded that the show was "not a rating, success." WNFE President Jay Iselin '56 reported that his viewership was from 100,000 to 200,000 in the Greater New York area, the same for his how to shows on gardening and home repair...

Author: By Jess M. Bravin, | Title: Ivy On The Air | 2/19/1985 | See Source »

...base in a Saturday-morning softball league ("a smart ballplayer and a good spray hitter," appraises one teammate). Moreover, in a business where the top dogs are usually tightlipped, Tartikoff is candid and accessible-qualities that have made him the most publicized network programmer since his legendary mentor, Fred Silverman...

Author: /time Magazine | Title: Video: A Giant Leap to No. 2 | 12/3/1984 | See Source »

...prove he could do better when, at 23, he went to work as director of advertising and promotion at WLS-TV in Chicago. He impressed his boss, Lewis Erlicht (now president of ABC Entertainment), with successful gimmicks like "Gorilla My Dreams Week," a festival of ape movies. Fred Silverman, then ABC'S programming chief, soon hired him, but Tartikoff left after a year to join NBC. Silverman later became president of NBC and promoted Tartikoff to the top programming slot in January...

Author: /time Magazine | Title: Video: A Giant Leap to No. 2 | 12/3/1984 | See Source »

After Grant Tinker replaced Silverman in 1981, Tartikoff seemed a sure bet to take the fall for NBC's ratings troubles. But Tinker stuck with him. "I think he is the best guy to do that job - it's that simple," says the NBC chairman. One of Tartikoff s severest problems was that top producers were reluctant to bring their shows to NBC. "The unfortunate thing for the last-place ball team is that you don't get to hit against your own pitching," he explains. "Producers went to NBC third because they didn't want...

Author: /time Magazine | Title: Video: A Giant Leap to No. 2 | 12/3/1984 | See Source »

...Francisco and New York harbor AIDS antibodies. As a result, they will register positive on the new screening tests, though probably less than 10% will develop AIDS. "We don't know what to tell people who are positive," admits San Francisco Public Health Director Mervyn Silverman. "It might lead people to conclude wrongly that they are doomed...

Author: /time Magazine | Title: Medicine: A Virus as a Rosetta Stone | 11/5/1984 | See Source »

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