Word: silverman
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...hours later, NBC brought down the hatchet. Under pressure from the RCA Corp., NBC'S parent, Network President and Chief Executive Officer Fred Silverman announced that he had relieved Pfeiffer, a longtime friend, of her duties. But less than two hours after, Pfeiffer was back on the phone to the press with another venomous dart: "Yesterday Fred Silverman told me that there was no way we both could stay. He didn't ask for my resignation then or ever. He simply stated that the RCA people play hardball and that he would probably follow me out the door...
...Pfeiffer firing was among the messiest in recent American business history, and the departures at NBC may not yet be over. Silverman, an industry legend since he was programming chief at CBS, was also rumored to be on the way out. The latest sacking made RCA Chairman Edgar H. Griffiths, 59, look especially bad. Pfeiffer's executive decapitation came just three weeks after Griffiths summarily dismissed RCA President and Heir Apparent Maurice R. Valente, 51, whom he had recruited from I.T.T. only six months earlier...
...Carson, flashing the monologue moue that has become a Tonight show trademark. "I'm stuck for three more years." Stuck? Well, yes, if $5 million a year or so is mucilage. The real sticking point in the latest contract battle between Carson's Carnac the Magnificent and Silverman the Munificent, however, was not money but exposure. Carson demanded less of it than his present 4½ hours a week. NBC President Fred Silverman insisted on more. Eventually they compromised. The Tonight show, as a result, will be cut from 90 minutes a night to 60, but Carson will...
...Moscow Olympic boycott could not have come at a more inopportune time for NBC. The network has been deep in the ratings cellar for the past five years, and pretax profits have slid from $152.6 million in 1977 to $106 million last year. Silverman, "the man with the golden gut," has been able to raise NBC'S ratings only marginally during his two-year tenure. When he was programming chief at ABC, he promoted his prime-time shows heavily during the 1976 Olympics, and the network grabbed the ratings lead in January 1977. ABC's profits before taxes...
...Olympics. The figures were dazzling: 1,210 commercial minutes spread over 152% hours of programming, advertising revenues of $170 million. What is more, a promotional blitz during the Games could give the network's fall lineup a rousing sendoff. Surveying his prospects a year ago, NBC President Fred Silverman predicted that the network would be in a "leadership position by Christmas...