Word: silverman
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...each. After loosing a barrage of phone calls and an enfilade of promises to "go anywhere any time" to meet them, Clarke finally managed to interview CBS's Paley and ABC's Pierce in Manhattan, and helped arrange a breakfast in Beverly Hills between NBC's Silverman and Correspondent James Willwerth. That triple play represents the first time all three executives have granted interviews for a story on their industry...
Under the aegis of programming whiz Fred Silverman, NBC has promised, with great fanfare, to improve its original programming. At ten, I caught a pilot of Mrs. Columbo, a detective series about the wife of the character Peter Falk played. So much for originality. The story, however, was a moderately entertaining formula television mystery--just substitute a new title character and rearrange a few details, and it would have been Barnaby Jones or McCloud...
...Harvey Silverman Warwick...
...sweeps" month, the all important period that determines advertising rates charged by network affiliate stations. NBC and CBS are spending $2 million each to combat Roots 11's premiere with first-run showings of, respectively, American Graffiti and Marathon Man. Later in the week, NBC'S Fred Silverman will combat Roots with the final episodes of his own miniseries, Backstairs at the White House and a remake for TV of From Here to Eternity. Says one TV producer, noting the options: "Freddie literally risks ripping families apart when he programs the way he does against Roots...
...knowledge, there has not been much of a cockroach problem there for several months," Silverman added. "You can't really get rid of cockroaches; you just control them," he said...