Word: silverman
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...countdown is on, and broadcast executives can almost tell to the hour how long it is to "S-Day," the ninth of June. That, of course, is the day that Fred Silverman becomes president of NBC and the TV world is turned upside down, inside out and dangled from the top of Manhattan's RCA Building, where NBC has its headquarters. Or so everyone in TV says. In the meantime, however, schedules have to be satisfied, and last week NBC announced its fall lineup. Oddly enough, it looked like something Silverman himself might have created...
Unfortunately, the myth will not be tested for another month. Silverman's contract with ABC does not run out until June 8, and he does not become the new president of last-place NBC, the all-thumbs network, until the day after...
...this month may be rescinded next month. "Does NBC'S fall schedule mean anything?" asks Adman Lou Dorkin, a senior vice president of Dancer Fitzgerald Sample. "That's the $64,000 question. I can't imagine any lineup they announce being taken very seriously until Silverman gets there...
...which Silverman helped push to the top, will still bear his stamp. Only three of its shows are being canceled -Fish, Baretta and The Six Million Dollar Man-and all but one of its five new series were well under way before Freddie jumped ship for NBC. For science-fiction fans there will be an hour-long show called Battle Star: Galactica, with John Dykstra, who won an Academy Award for the special effects of Star Wars, working the same magic every Sunday at 8 p.m. Vega$ will follow the adventures of a handsome young private eye "in that sizzling...
...Fred Silverman's success has hinged on his ability to identify with the ordinary viewer. When he picks a show he likes, chances are that 40 million or 50 million other people will like it too. But now, through extraordinary circumstances, he will be programming for everyone. CBS, which he left in 1975, still runs many of his shows, including Rhoda, Good Times and M*A*S*H, and ABC will do the same for years to come. NBC will switch to the Silverman channel next month. It is, as the industry cliché goes, a truly awesome...