Word: silverman
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...Great Silverman Snatch on network...
...that rumpled Alexander of the television world, Fred Silverman, was running out of worlds to conquer. He started at CBS as a whiz kid just a few years out of college and in twelve years there, culminating as chief programmer for entertainment shows, he helped keep the Big Eye on top. Moving over to ABC as head of entertainment in 1975, he helped push it past CBS to No. 1. That left only NBC, currently bottom tube on network row. Last week, to lure Silverman away from ABC, NBC gave him the store. It named Silverman president and chief executive...
...solid sterling is Silverman's reputation that the stock of ABC immediately dropped 1½ points, while RCA, which owns NBC, rose by nearly the same amount. In the offices and hallways of Manhattan's RCA Building, exultation at the Great Silverman Snatch bubbled through every conversation. Said one executive, reflecting on the recent firing of 300 NBCers by the network: "After all this head chopping, they're doing what they should have done in the first place-getting somebody good...
...succeeds where the others fail because Fred Silverman, the network's programming whiz, knows that audiences want to see characters on the tube. The people on ABC are often cartoon figures, but their outlines are filled in by talented and at times magnestic performers. Like Jackie Gleason and Lucille Ball before them, Henry Winkler and Laverne & Shriley's Penny Marshall can transform rampant silliness into laughter...
Seconds after Daly's promotion was made public, Silverman looked out of his 38th -floor office in the ABC building to see Daly in the CBS building across 53rd Street hopping up and down to catch his attention. "He jumped up on a window ledge'" says Silverman, a longtime friend "waved and made a V for victory sign with his fingers...