Word: silverman
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...annual fade-in of the fall television season begins, ABC -under the guidance of its programming czar Fred Silverman-is the network to beat in the deadly serious game of prime-time ratings. Our cover story this week, written by Show Business Writer Gerald Clarke and edited by Senior Editor Martha Duffy, traces how TV's perennial No. 3 network overtook and passed its larger rivals, and examines the television industry today...
...West Coast, San Francisco Bureau Chief Joseph Boyce and Reporter-Researcher Bonnie Siverd interviewed 23 people in the TV industry, including producers and network executives. Meanwhile in New York City, Correspondents Eileen Shields and John Tompkins interviewed Silverman as well as his friends and colleagues at ABC, broadcasting industry experts and rivals at the other two networks...
...first Silverman declined to talk, so we had to get in touch with practically everybody who ever knew him and try to put together a composite profile," says Shields, who even tracked down one of Silverman's college fraternity brothers. After many phone calls and a chance meeting with Silverman at a party, she received word that he had changed his mind...
...thorough a portrait had the correspondents drawn of Silverman that when they finally talked with him-for five hours -they felt, says Shields, that "we already knew...
From his office on the 38th floor of the ABC building in Manhattan, Fred Silverman can peer into the office of CBS President Robert Wussler, just across 53rd Street. Occasionally the two men wave at each other from the heights, like rival aviators saluting before a dogfight. But sometimes?when he is trying to woo a star away from another network or plan a secret strategy?Silverman, head of ABC's programming, draws his drapes: if he can look into Wussler's office, Wussler can look into his, and Silverman does not want anyone, especially anyone at CBS, to know...