Word: silverman
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Infomercial producers admit there have been some abuses but claim the industry has cleaned up its act. Early pioneers of the genre "came mainly from print advertising," says Gene Silverman, vice president of Hawthorne Communications, a leading producer of infomercials. "They brought their over- the-line methods with them." The industry has since formed a trade organization and fashioned its own content guidelines, similar to those proposed by government regulators. Among them: the programs must be clearly labeled as commercials, and product claims must be carefully substantiated...
...Arthur Hochstein (Deputy Art Director); Linda Louise Freeman (Covers); Steve Conley, Angel Ackemyer, Billy Powers, Irene Ramp, Ina Saltz, John F. White, Barbara Wilhelm (Associate Art Directors); Stefano Arata, Kenneth B. Smith (Assistant Art Directors); Joseph Aslaender, David Drapkin, Victoria Nightingale, Leah M. Purcell, Lisa Sampson, Nomi Silverman, Dennis Wheeler (Designers); John P. Dowd (Traffic) Maps and Charts: Paul J. Pugliese (Chief); Steven D. Hart, Joe Lertola, E. Noel McCoy, Nino Telak, Deborah L. Wells Administration: Carrie A. Zimmerman
...Arthur Hochstein (Deputy Art Director); Linda Louise Freeman (Covers); Steve Conley, Angel Ackemyer, Billy Powers, Irene Ramp, Ina Saltz, John F. White, Barbara Wilhelm (Associate Art Directors); Stefano Arata, Kenneth B. Smith (Assistant Art Directors); Joseph Aslaender, David Drapkin, Victoria Nightingale, Leah M. Purcell, Lisa Sampson, Nomi Silverman, Dennis Wheeler (Designers); John P. Dowd (Traffic) Maps and Charts: Paul J. Pugliese (Chief); Steven D. Hart, Joe Lertola, E. Noel McCoy, Nino Telak, Deborah L. Wells Administration: Carrie A. Zimmerman
...Arthur Hochstein (Deputy Art Director); Linda Louise Freeman (Covers); Steve Conley, Angel Ackemyer, Billy Powers, Irene Ramp, Ina Saltz, John F. White, Barbara Wilhelm (Associate Art Directors); Stefano Arata, Kenneth B. Smith (Assistant Art Directors); Joseph Aslaender, David Drapkin, Victoria Nightingale, Leah M. Purcell, Lisa Sampson, Nomi Silverman, Dennis Wheeler (Designers); John P. Dowd (Traffic) Maps and Charts: Paul J. Pugliese (Chief); Steven D. Hart, Joe Lertola, E. Noel McCoy, Nino Telak, Deborah L. Wells Administration: Carrie A. Zimmerman
...Arthur Hochstein (Deputy Art Director); Linda Louise Freeman (Covers); Steve Conley, Angel Ackemyer, Billy Powers, Irene Ramp, Ina Saltz, John F. White, Barbara Wilhelm (Associate Art Directors); Stefano Arata, Kenneth B. Smith (Assistant Art Directors); Joseph Aslaender, David Drapkin, Victoria Nightingale, Leah M. Purcell, Lisa Sampson, Nomi Silverman, Dennis Wheeler (Designers); John P. Dowd (Traffic) Maps and Charts: Paul J. Pugliese (Chief); Steven D. Hart, Joe Lertola, E. Noel McCoy, Nino Telak, Deborah L. Wells Administration: Carrie A. Zimmerman