Word: silvermans
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...hope by having a nice facility on campus, we will increase the culture of student-faculty relations out of the classroom," SCUE Chair Ari Silverman said...
...also wants to consolidate purchases related to home owning that HFS franchisers could handle through affiliated HFS real estate units. For example, PHH could not only find and sell a home to a relocating corporate executive but could also write the mortgage. Silverman sees no reason why anything from title insurance to burglar alarms to satellite dishes or storage space can't be provided through HFS affiliated vendors...
...such cross marketing has raised the hackles of some franchisees. A few renegades at Century 21 banded together a year ago to protest irritants ranging from growing demands on their time to rising fees. Silverman concedes that "real estate agents really want to sell the house, not something else." But he thinks the agents should make a greater effort to look at life from their clients' point of view. The mortgage business, he says, offers rich opportunities for synergy. "What the consumer is saying is, 'I want to be able to buy a house like a car.'" That means obtaining...
...intent on expanding its real estate business, which accounts for 20% of all U.S. home sales. "The independent agent is pretty much going to disappear," Silverman warns, "because the consumer is being driven to branded products." He sees that happening overseas as well. In its first venture outside North America, for example, Coldwell Banker agreed last month to start franchising offices in Thailand, Singapore and Malaysia...
...time being, HFS plans to build up its existing franchises rather than buy new ones. "I can't think of anything else on the service side that is really high on the radar screen," Silverman says. In any case, he notes, what drives him today is no longer the money ("It's not an economic issue") so much as the "fear of failure and the ego gratification of success. It's a way of expressing creative energy." Even if few people outside the business world have ever heard of your company...