Word: silversea
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Dates: during 2001-2001
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...condos and 183 hotel rooms. After scaling back, he was able to attract investors, including the Continental Casualty Co., a subsidiary of Chicago-based insurance giant CNA Financial Corp. But to persuade penta-millionaires to buy, ResidenSea assembled a cadre of credible associates, including its blue-chip investor Silversea Cruises, which will manage maritime and hotel operations. ResidenSea also marketed through sophisticated make-believe. Inside a factory near Vienna, the company built condo mock-ups so inviting that some residents bought art and rare books right from the displays. A promotional book brims with fantasy letters: "Venice, Aug. 18. Dear...
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