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Italy?s flamboyant Prime Minister Silvio Berlusconi boasts of remaking his country?s perennially gray politics into a U.S.-style, image-driven affair. Some in fact say that the media mogul has taken it all too far since first running for office in 1994, staging annual cult-of-personality party conventions and making controversial use of his private television stations to beam a Reaganesque message of smiling conservatism into the living rooms of Italian voters. Still, it has been a recipe for success for Berlusconi, 69, who has been Italy?s longest serving post-War Prime Minister since his election...

Author: /time Magazine | Title: Berlusconi on the Brink | 4/11/2006 | See Source »

...Whether this bitterly fought election battle turns into a protracted political deadlock or signals the last chapter in Berlusconi?s unlikely political career remains to be seen. But whatever the final result, the story for now is still all about Silvio. The Prime Minister?s shoot-from-the-hip style of politics and oversized presence on the public stage managed to make up ground in the final weeks after polls had suggested he was headed toward a humiliating defeat. Though he has largely failed to deliver on promises to remake his country's outdated economic system, Berlusconi?s real victory...

Author: /time Magazine | Title: Berlusconi on the Brink | 4/11/2006 | See Source »

...Silvio Berlusconi has never been one to act his age. Since being elected Italy's Prime Minister in 2001, he has called a German critic "perfect for the part" of a Nazi prison guard, reminisced after a speech to the U.S. Congress about seeing a Playboy calendar in high school and even held up two fingers behind the head of the Spanish Foreign Minister during a photo op. There's also the plastic surgery and hair replacement the 69-year-old billionaire has undergone to help mask the physical toll of his job--which he may well lose when Italians...

Author: /time Magazine | Title: Is Berlusconi Grayer Than He Looks? | 4/4/2006 | See Source »

Ever since Silvio Berlusconi took office five years ago, the waters of Italian politics have been poisoned by attacks launched by and leveled at the controversial Prime Minister. So it's not surprising that the billionaire leader's bid for re-election against center-left rival Romano Prodi is turning toxic. Berlusconi, 69, is trailing in the polls. After a lackluster showing in the first of two televised debates, Berlusconi has sought to revive his prospects with fresh shots of venom. Last week, he stole headlines after exploding onstage at a conference of Italy's leading industrialists. The Prime Minister...

Author: /time Magazine | Title: The Showdown in Italy | 3/26/2006 | See Source »

...possible in the home of greatest empire that ever was; if it can be done anywhere, it can be done in Italy, where la vita é bella. But as it turns out, this also applies to politics. Despite the country’s precarious socioeconomic status, Prime Minister Silvio Berlusconi keeps doing anything and everything he wants in extreme ways that politicians elsewhere would never dare—the Italian way. The year I was born, the Italian recovery from the ashes of World War II reached its climax. And, no, I am not referring to my actual birth...

Author: By Pierpaolo Barbieri, | Title: Italians Do It Better | 3/22/2006 | See Source »

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