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Italian Prime Minister Silvo Berlusconi and Rupert Murdoch were always considered friendly rivals. They have even spent time together at Berlusconi's Sardinian villa. But the competition may be heating up. The Mediaset TV network, owned by the Berlusconi family, is taking direct aim at Murdoch's Sky Italia with an innovative attempt at poaching lucrative soccer viewers. As the world's first free TV network to offer pay-per-view sporting events, Mediaset surprised Murdoch & Co., whose satellite rights until recently meant an exclusive on top-flight matches. "We bought the whole cake, which has now become just...

Author: /time Magazine | Title: Taking on Rupert in Italy | 6/20/2005 | See Source »

Will Ye No Come Back? "We work hard and we play hard," explained a Royal Marine. Between shows and rehearsals, there are boots to black, pith helmets to repaint, ostrich feathers and bearskins to comb. It is Silvo-Polish and elbow grease that keep the buttons blinding bright, treacle that caulks the bagpipe bags and keeps them from cracking. The shows are work too. One of the Scots Guards pipers blew so hard one night he had to be hospitalized with a suspected hernia, but gamely returned to action the next day's matinee-fitted out in a truss...

Author: /time Magazine | Title: Spectacles: So Forget the Beatles | 10/8/1965 | See Source »

...Silvo W. H. Midwood...

Author: /time Magazine | Title: COMMONWEALTH: Grand National | 4/7/1924 | See Source »

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