Word: simca
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Dates: during 1950-1959
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SMALL CAR FOR CHRYSLER is in the works. Chrysler wants to import and distribute French Simcas, is dickering to buy Ford's 15% interest in Simca, plus big block of stock from Simca treasury. Price of Simca sedans...
...real gripe," says Minneapolis Physician George Riley Martin, who swapped his 1954 Chevy for a small Simca, "is that American cars are getting too complicated. They're too full of gadgets that are always going wrong. My windshield wipers kept breaking, and they practically had to tear out the dashboard to get at the things. You're getting fins and chrome, and every time that you bash a fender a little bit, the whole side of the car has to be replaced...
...month production of its Mark VIII sedan, decided on the spot that it will be able to sell 12,000 cars in the U.S. next year instead of the projected 7,500. West Germany's Autounion sold 762 cars, and France's Simca took orders for 26 cars in the over-$3,000 range. The smallest full car in the show, West Germany's buglike Goggomobil (starting at $1,095), sold 10,000 models at both wholesale and retail...
...behind, grinding downtown in her little black Simca, is Buffie. Efficient, charming, she carries the informal title of "assistant to the president," works in a Chinese-modern office next to her husband's Spartan, oak-paneled room, "unofficially" runs the women's pages of the Chandler papers. Current pursuit: the drive to establish a $55 million civic auditorium and music center (against opposition that fairly cringes at the sound of her name...
...Paris area not a single bus, subway or trolley ground to a halt. Out of 600,000 metal and auto workers in the notorious "Red Belt" around Paris, only 3,000 obeyed the C.G.T. summons, and even they returned to work after half an hour. At the Simca factory in Nanterre the only 600 workers to leave their machines were those giving blood for wounded Hungarian rebels...