Word: simca
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Dates: during 1960-1969
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...only 0.13% of the '62 market) has shucked its showy tail lamps for unobtrusive ones set in the subdued remains of its fins. In a new bid to carve into Volkswagen's small-car mar ket, Chrysler late this year will introduce the rear-engined, French-built Simca MILLE (Chrysler owns 24% of Simca...
General Motors is in less of a hurry to produce its rumored compact compact, the Corvair II, will hedge its hesitation by importing the new Opel Kadett from Germany. Chrysler, not yet convinced that the market for new small cars is big enough, will stick firmly with its Simca imports. The big question: Will Cardinal cut as deeply into Falcon sales as Falcon has into standard Ford sales...
...dusty mountain road to the Yugoslavian village of Karlovac chugged the little blue Simca. Its driver, Cleveland Press Columnist Theodore Andrica, was on an extraordinary assignment for his paper: to find Mrs. Jela Grozdanovich, sister of Press Subscriber John Golubic, a retired railroad baggageman. Andrica's mission was only partly successful. He arrived at Pavla Miskina Ulica i only to find that Golubic's 75-year-old sister had gone to the country to help some relatives harvest hay. But her daughter, Mrs. Antonia Ivkovich, was home; she and Andrica had a long and sentimental talk -in Croatian...
...conveyance or other-sometimes a Simca, sometimes a Jeep, sometimes a mule-Theodore Andrica, 61, has ranged from Ireland to Israel on such kinship quests for 29 years. He is Nationalities editor of the Cleveland Press (circ. 385,347), a title that exists on no other U.S. newspaper and is handsomely suited to Andrica, Cleveland and the Press. Andrica was born in Radna, Rumania, and speaks six languages. The Cleveland area, with a population of 1,700,000, has some 750,000 residents who are either foreignborn or the children of foreign-born parents. The Press is a newspaper with...
...striving to catch up either by opening their own plants overseas, buying into established foreign automakers, or licensing foreign companies to assemble U.S. cars. Chrysler has begun assembling its Valiant compact in Australia, plans to do so in Argentina; it has also bought 25% of France's Simca auto works and assembles and sells Simcas in Europe and Australia. American Motors Corp. has licensed 21 foreign producers to turn out its compact Ramblers. Studebaker-Packard cars are being assembled in South America, South Africa, Belgium, Israel and Australia-in its own plants and those of licensees...