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Word: simca (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

Hence-of course-La Varenne, a new French cookery school in Paris sponsored by Child, fellow cookbook Authors James Beard and Simone ("Simca") Beck, and other gurus of gastronomy on both sides of the Atlantic. What sets La Varenne apart from any other school of la cuisine classique in France is that it is run-efficiently-by an Englishwoman, Anne Willan-and it is the first full-scale school to offer lessons in English as well as French. Without mincing any mots, the well-financed academy has set out to challenge the haughty Cordon Bleu, the 80-year-old citadel...

Author: /time Magazine | Title: Modern Living: A Franglais Challenge To Cordon Bleu | 1/5/1976 | See Source »

...announced that it would rush a minicar entry of its own Into production in Europe in time to reach the U.S. market in 1977. Chrysler plans to enter the mini field by 1980 with a front-wheel drive model, probably based on the car made by its French subsidiary, Simca...

Author: /time Magazine | Title: AUTOS: More Miles for More Sales | 9/15/1975 | See Source »

Even in Europe, Volkswagen is meeting increasingly stiff competition from small-car competitors like Simca and Opel, and this year's sales in West Germany have dropped 18%. Despite the high price of fuel, Volkswagen has even been losing a good share of its market to the much thirstier Mercedes-Benz, suggesting to some VW officials that the beloved Beetle configuration may have finally outlived its attractiveness. As a result, the company that once turned a one-model line into an advertising asset has been introducing a whole new array of cars...

Author: /time Magazine | Title: AUTOS: The Beetle Stalls | 5/6/1974 | See Source »

Even for Julia and her partner "Simca" Beck, the new volume is an awesome accomplishment. If the directions sometimes seem absurdly long, it is because the authors are bent on enabling a twelve-year-old to turn out a fine puff paste on first try. Still, Julia observes, "you must be interested in good food and good meals and you must have some devil-may-care spirit-je m'en foutisme. There is too much fear of failure in this culture...

Author: /time Magazine | Title: Books: Chefs de Tout: A Cookbook Quartet | 12/7/1970 | See Source »

...streetwalker to another without making up his mind is a kangourou. Given the excitement of free enterprise, there would seem to be little allure to the idea of taking up residence in one of Peyret's projected maisons. But Nicole, a redhead who now operates out of a Simca sedan in the Madeleine district, approves. "I have no objection to working in a municipal bordello, on the condition that pimps don't run it." But Valerie, based in a bar near the Opéra, has reservations: "I don't want any fonctionnaire telling me what hours...

Author: /time Magazine | Title: France: Bring Back the Brothels? | 11/9/1970 | See Source »

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