Word: simca
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...month production of its Mark VIII sedan, decided on the spot that it will be able to sell 12,000 cars in the U.S. next year instead of the projected 7,500. West Germany's Autounion sold 762 cars, and France's Simca took orders for 26 cars in the over-$3,000 range. The smallest full car in the show, West Germany's buglike Goggomobil (starting at $1,095), sold 10,000 models at both wholesale and retail...
...behind, grinding downtown in her little black Simca, is Buffie. Efficient, charming, she carries the informal title of "assistant to the president," works in a Chinese-modern office next to her husband's Spartan, oak-paneled room, "unofficially" runs the women's pages of the Chandler papers. Current pursuit: the drive to establish a $55 million civic auditorium and music center (against opposition that fairly cringes at the sound of her name...
...Paris area not a single bus, subway or trolley ground to a halt. Out of 600,000 metal and auto workers in the notorious "Red Belt" around Paris, only 3,000 obeyed the C.G.T. summons, and even they returned to work after half an hour. At the Simca factory in Nanterre the only 600 workers to leave their machines were those giving blood for wounded Hungarian rebels...
...TIME, July 12). The Vedette has a better power-weight ratio than its U.S. cousin, will accelerate from zero to 60 m.p.h. in less than 20 seconds. It proved so popular that on opening day more than 1,500 orders were placed for the Versailles (de luxe) model alone. Simca showed off its new convertible. Other major attractions: a custom-built racing Jaguar with the famed 160-h.p. XK-120 engine; an $8,000 road-racing Porsche with a 70-h.p. engine and top speed of about 115 m.p.h.; a $10,000 Fiat designed by Pinin Farina with...
French visitors to the show were also surprised by price cuts. Simca reduced one model by $180, and Renault announced cuts up to $128. Citroën and Peugeot are expected to follow suit. Renault also came out with a time payment plan, something new for French car buyers. Frenchmen may sign up to buy a new Renault with 25 monthly payments, get delivery after the eighth payment is made...