Word: simca
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Even in Europe, Volkswagen is meeting increasingly stiff competition from small-car competitors like Simca and Opel, and this year's sales in West Germany have dropped 18%. Despite the high price of fuel, Volkswagen has even been losing a good share of its market to the much thirstier Mercedes-Benz, suggesting to some VW officials that the beloved Beetle configuration may have finally outlived its attractiveness. As a result, the company that once turned a one-model line into an advertising asset has been introducing a whole new array of cars...
Even for Julia and her partner "Simca" Beck, the new volume is an awesome accomplishment. If the directions sometimes seem absurdly long, it is because the authors are bent on enabling a twelve-year-old to turn out a fine puff paste on first try. Still, Julia observes, "you must be interested in good food and good meals and you must have some devil-may-care spirit-je m'en foutisme. There is too much fear of failure in this culture...
...streetwalker to another without making up his mind is a kangourou. Given the excitement of free enterprise, there would seem to be little allure to the idea of taking up residence in one of Peyret's projected maisons. But Nicole, a redhead who now operates out of a Simca sedan in the Madeleine district, approves. "I have no objection to working in a municipal bordello, on the condition that pimps don't run it." But Valerie, based in a bar near the Opéra, has reservations: "I don't want any fonctionnaire telling me what hours...
...trophy the Porsche team dearly wanted to win -a feat they had never accomplished in 19 years of trying. The Ford GT-40s were not competing, but Ferrari, which handed Porsche its lone defeat this year at Sebring, Fla., was strongly represented, as were Alfa Romeo and Matra-Simca. As it happened, the cars might have made a better showing if they had been equipped with water wings instead of wheels...
...country's newest status symbol. Chrysler, which along with the other three companies accounts for 92% of all auto production, is waiting until 1970 to present a Brazilian Dodge Dart. This year the company did not offer new models; it merely spruced up its Simca Regentes and Esplanadas...