Word: simca
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Much to the chagrin of the De Gaulle government, which was caught by surprise when Chrysler took over faltering Simca in 1963, a French solution for Citroën's problem seems remote. Bercot insists that his company will "not fall under Fiat control"-"but what he has negotiated is not too far short of a Fiat takeover. According to the reported agreement, Fiat will buy a 30% interest in Citroën, presumably from the tiremaking Michelin family, which holds 56% of Citroën. Fiat would then reduce Citroën's dangerous $100 million-plus...
...price. With many foreign cars, of course, there is also the desire for prestige. Until now, the Big Three have been trying to fill the size and price specifications with their own foreign-built cars, notably Ford's English-made Cortina, Chrysler's made-in-France Simca, and G.M.'s German-made Opel, the next best-selling import after Volkswagen...
Almost a decade ago, Georges Héreil, then head of France's Sud-Aviation and now president of Simca, found to his frustration that selling abroad is beset with problems. Slid had two products in worldwide demand-the Caravelle jet and the Alouette helicopter. But Héreil had almost no aides capable of coping with the global market. "It was really difficult," he says, "to find executives who understood how to deal with people from other countries." Out of that experience has grown a nonprofit business school with the novel purpose of training rising managers of international...
...chapter on sauces, partly, she says, "because we had to learn so much while we were doing it." Then Paul's assignments took the Childs away from Paris, first to Marseille, then to West Germany, then back to Washington, and finally to Norway. All the while Julia and "Simca," as she calls Simone Beck, corresponded furiously, including one epic discussion of cassoulet. The question at issue: Must the bean dish include preserved goose? Their conclusion...
Failure at 5 a.m. Next week, with Thanksgiving behind them, Julia and Paul Child will be off to winter in the house that the book built, next door to Simone Beck in Grasse, above the French Riviera. There, Julia and Simca will get down to the serious work of preparing Volume II of Mastering the Art. The new volume will follow the same pattern as the first, but will vary the recipes and include such new material as puff pastry, brioches, croissants and a plain chocolate cake. Promises Julia: "It's going to be the best chocolate cake anyone...