Word: simca
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...investments, which they believe to be the nation's No. 1 economic problem. The Deputies also voted to revise the tax laws to encourage mergers and to require foreign investors to buy stock in French companies only through French bourses, thus preventing another surprise takeover a la Chrysler-Simca...
Died. Henri Pigozzi, 66, founder and recently retired chairman of France's Simca, an Italian-born onetime Fiat salesman who set up his own factory in France in 1934, went on to become the enfant terrible of the French auto industry by taking over third place (behind Renault and Citroen) with his bargain-priced ($1,200) Aronde sedan, by forbidding his workers to join the national unions, and by merging with Ford's French subsidiary in 1954 and subsequently selling the controlling interest to Chrysler in 1963; of a heart attack; in Neuilly-sur-Seine, France...
...into sharp competitive curves and bumps in the road. In Italy, auto sales are down 10% so far this year, largely because of such government anti-inflation measures as higher auto and gasoline taxes and restrictions on installment buying. In France, where auto sales are off 5%, Renault, Peugeot, Simca and Panhard have reduced their work weeks. By contrast, auto production this year will hit alltime highs in Britain (2,000,000) and West Germany...
Everywhere, Europe's old-line producers are being pressed by well-financed local subsidiaries of U.S. companies. France's fastest growing auto firm is Chrysler-controlled Simca, which has increased sales 25% this year. General Motors' Opel and Ford's German subsidiary have closed in on Volkswagen, increased their combined share of the German market from 32% in 1962 to 41% last year. In Britain, Ford has captured 31% of this year's market, a new high. Ford is invading Italy, too, last week introduced the Anglia Torino, a small sedan that will be assembled...
Still Welcomed. Among the heaviest investors abroad are the auto and chemical companies, which have increased their foreign stakes fourfold since 1950. Chrysler recently bought a majority interest in Simca of France and 30% of Britain's Rootes Motors. In West Germany, Ford and General Motors command 37% of the auto market. Other U.S. industries with rapidly expanding foreign holdings: office equipment, farm machinery, petroleum, aluminum, razor blades. For most, the overseas investment pays off handsomely. Last year, earnings on corporate investment abroad grew by 8% to $4.6 billion more than all the U.S. companies sent abroad...