Word: simca
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...suit also charges Chrysler's directors with making "extravagant and wasteful deals," e.g., for the marketing of the Simca French compact, a deal made, say the three stockholders, on "terms so disadvantageous that Chrysler has lost over $10 million." While swivel chairs spun in the law offices of Chrysler's attorneys, the word from the company's beleaguered executive suites was: "No comment...
...month started asking-and getting-$70 a month. Some 300,000 refugees poured into Algiers to escape the rebel F.L.N.; the city's growing economy absorbed them without missing a beat. In the spending splurge, rents went up-400% in some parts of the city. Simca auto sales jumped from 3,000 in 1954 to 14,500 in 1959, will hit 20,000 in 1960. Monoprix. France's largest five-and-ten store, expanded from two to nine stores. The number of stores selling radios, refrigerators, household equipment has increased fivefold. They do so well that bank deposits...
...rounded a gentle curve near St. Cloud race track, where his thoroughbreds had often been led to the winner's circle, a small, beat-up Simca came around the bend on the wrong side of the road. The collision flung Aly forward, and he was killed almost instantly by a broken neck (Bettina and the chauffeur were unhurt). Aly died as he would probably have wanted to: at the wheel of a low-slung car with a beautiful woman beside...
Last week Chrysler's fast-selling import from France, the Simca, joined the critical chorus. Aiming at foreign rear-engine cars as well as Corvair, it launched a massive ad campaign proclaiming "the advantages of front-engine cars over rear-engine cars.'' Among them: "Cornering is better . . . more luggage area . . . greater driving stability ... To relax your grip on the steering wheel [of a rear-engine car] at highway speed would be dangerous...
...same price, so it compromised. To cash in on the trend, it brought in cars from foreign companies in which the Big Three held big stock interests. General Motors imported the West German-made Opel and the British-made Vauxhall; Chrysler brought in the French Simca, Ford the English Prefect, Consul, Anglia. Since 1955, the Big Three have hiked imports of these foreign cars from 2,100 a year...