Word: similarities
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Dates: during 1990-1999
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...similar boom hit the U.S. in the mid-1980s. Then only one U.S. company in 10 bothered with brand-extension licensing. Now 65% of FORTUNE 500 companies have licensing agreements, says Glen Konkle, Equity Management's chairman. Back then, licensing was primarily the province of Hollywood studios that owned the rights to popular cartoon and movie characters like Bugs Bunny and Luke Skywalker; professional sports teams and athletes; and a few fashion designers. But companies like GM had begun to realize that many of their brands had additional value...
...boxes that are designed to suppress melatonin, which induces sleep. So far, a third of those involved in the Williams program have reported improvements in their alertness and energy levels. Many other U.S. companies, like Sony Electronics, Brown & Williamson Tobacco and Dow Chemical, are offering their employees innovative programs similar to those at Williams. Some--though not many--U.S. companies, like Schwab, Deloitte Touche, Schlumberger and CSX Corp., even approve of at-work naps to improve alertness...
...January, NASA will launch the HETE-2 satellite, which will study not only gamma-ray bursts but also their lingering afterglow of X rays and optical light. Three years later, a larger satellite with keener vision will conduct similar work in more depth. "Classical astronomers thought stars produced a steady emission in one wavelength," says Gehrels. "Now we realize we have all these flashing, transient things going on." Modern astronomers --with their modern machines--may at last determine what some of those strangest things...
...bones have not yet been fully analyzed, but they appear to belong to early prosauropods, small herbivores that are most likely the ancestors of the giant Apatosaurus (once known as Brontosaurus). Says Flynn of the little beasts: "I like to think of them being somewhat like kangaroos. They were similar in size, and while they didn't hop, they probably walked about on four legs and stood up on two legs to feed." Most of the other fossils come from rhynchosaurs (parrot-beaked reptiles). The rest are cynodonts, cold-blooded, reptile-like animals--the ancestors of modern mammals...
...leeches. Enter the latest boon of the information age: e-prescribing. A company called Allscripts, with help from Hewlett-Packard and Microsoft, has developed a hand-held wireless device that allows doctors to deliver your Rx straight to the pharmacist's computer. Given the rapid increase in drugs with similar names, it's a technology that could save medical careers, not to mention lives. Last week in West Texas, a court ordered cardiologist RAMACHANDRA KOLLURU to pay $225,000 to the family of a heart patient who died after receiving the wrong medication. He got Plendil instead of Isordil, because...