Word: similars
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...different styles is no less important. Take Swatch. The Swiss firm made its name flogging bold, plastic wristwatches in the 1980s. "Like Crocs, Swatch was very faddish, slightly gaudy, plastic and cheap," says Rita Clifton, chairman of global brand consultancy Interbrand in London. When fashions changed, Swatch faced a similar challenge: How could it build on that early success and appeal to a wider market? It now offers a range of metal, plastic and even Tiffany watches. "They've meta-morphed their brand over time and have a broader base of appeal," says Clifton. (Read about Swatch's new Tokyo...
...Occidental Petroleum. In 1983 the energy and chemicals giant, then No. 14 on the Fortune 500, became the first large company to toss its pension and switch to a defined-contribution 401(k)-type system. That was at least a decade before most other large companies made a similar switch, which makes the experience of Oxy Pete and its employees an ideal window...
...cards. "I think there is broad political support for the government administering some sort of retirement plan," says Christian Weller, a senior fellow at the liberal-leaning Center for American Progress. "But even if health-care reform is passed, the debate over the public option has made a similar solution for retirement less likely...
...techniques presented in the book—such as using a microwave to make bread. Boozy Beer Bread, as the name implies, makes good use of another college survival item by incorporating one full can of stale, flat beer into batter, creating a surprisingly delicious treat with a texture similar to that of traditionally baked bread—but with PETA’s interpretation, one can have fresh bread in a matter of minutes, rather than hours...
After decades of coddling military dictators in Pakistan, Washington wants a different relationship with its key partner in the war against al-Qaeda. The Kerry-Lugar Act which has passed the Senate, after a similar bill passed in the House last month, would provide $7.5 billion in nonmilitary aid over the next five years, in an ambitious plan to counter widespread anti-American sentiment there by helping Pakistan's civilian government deliver essential services to its population. Unlike previous no-strings aid packages, Kerry-Lugar makes support conditional on Pakistan's military being subordinated to its elected government, and taking...