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...that's just a simple mouse: Apple has waged similar battles with each of its product lines. 2000's G4 Cube desktop computer was released with a touch-sensitive area to turn on the computer, eschewing the power button. The latest MacBook laptops remove buttons from the trackpad entirely; users click either with a tap of the finger or by pressing the entire trackpad down. The first iPod had five buttons; the current iPod Touch and iPhone have just two. Apple's even expanding the battlefield to its stores - the elevator in the Tokyo Apple Store has no buttons...

Author: /time Magazine | Title: The War on Buttons | 3/19/2009 | See Source »

...fact, the Federal Reserve had to reassure private investors that they would not be vulnerable to such a backlash when it unveiled a similar government program this week. But that program also had trouble getting off the ground. The Term Asset-Backed Securities Lending Facility, which is designed to spur trading in securitized consumer loans, has gotten off to a slow start, attracting only a handful of applications during the two-day window for participation this week. The total size of the deals fell well-short of the $200 billion the Federal Reserve initially made available for the program...

Author: /time Magazine | Title: Plan to Buy Toxic Bank Assets Delayed Again | 3/19/2009 | See Source »

...Gilbert and his co-authors from Harvard and the University of Virginia say the findings aren't altogether surprising. People all over the world share similar reactions to stimuli; common evolutionary "physiological mechanisms" would explain why people, regardless of culture or belief, generally prefer "warm to cold, satiety to hunger, friends to enemies, winning to losing and so on." The authors write, "An alien who knew all the likes and dislikes of a single human being would know a great deal about the entire species...

Author: /time Magazine | Title: How to Predict What You'll Like? Ask a Stranger | 3/19/2009 | See Source »

...proponents say digital 3-D is a different animal from the analog stuff that came before 2005. Viewers often wore cardboard glasses with red and cyan cellophane lenses (similar to but somewhat different from what you see in this magazine). As just about everyone knows, old-school 3-D was less than awesome. Colors looked washed out. Some viewers got headaches. A few vomited. "Making your customers sick is not a recipe for success," Katzenberg likes...

Author: /time Magazine | Title: Are 3-D Movies Ready for Their Closeup? | 3/19/2009 | See Source »

...such bounteous supplies of outrage. Outraged people often do dumb things, though, and my initial reaction to the many declarations of fury was to roll my eyes and mutter something about this being a trivial distraction from the Important Things we need to be dealing with. (I suspect that similar sentiments on the part of Geithner and Summers largely explain their politically tone-deaf handling of the bonus affair.) (See 25 people to blame for the financial crisis...

Author: /time Magazine | Title: The Upside of Anger | 3/19/2009 | See Source »

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