Word: simoniz
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Dates: during 1960-1969
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...motto seems to apply to the company as well as to its product. Last week, in a veritable cloudburst of activity, privately owned Morton Salt 1) announced that it will change its name to Morton International to reflect its spreading interests, 2) acquired the $28 million Simoniz Co., a maker of auto and furniture polishes, and 3) for the first time in its 117-year history issued an annual report, which showed that Morton earned a profit of nearly $6,200,000 on last year's sales of $95 million...
When Billie Sol Estes was tried in Tyler, his lawyers protested TV in vain; the first program opened with a biography of Judge Otis Dunagan. Sponsors included Campbell Soup, Simoniz, Reader's Digest, and the Dallas Morning News. When Stripper Candy Barr got 15 years for possession of one marijuana cigarette, the judge was none other than Deer Hunter Brown; the question in Dallas was how any juror could vote for acquittal when his wife had watched the curvesome defendant...
Among the U.S. products still standing watch over their good names, still demanding Upper-Case billing in news stories, novels and shopping columns: Erector Set, Band-Aid, Dixie cup, JellO, Jeep, Laundromat, Kleenex. Deepfreeze, Levi's (blue jeans). Dry Ice, Simoniz, Spray Net and Zipper...