Word: simonize
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Dates: during 1970-1979
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...Reporter Scott Armstrong, Woodward set out to do for Chief Justice Warren Burger's Supreme Court what he and Carl Bernstein had done for Richard Nixon's White House in All the President's Men and The Final Days. Fortified by a $350,000 advance from Simon & Schuster, Woodward and Armstrong spent two years reading cases and interviewing Justices and more than 170 former court clerks, top-level law school graduates who serve as confidential aides for a year or two. The sources not only supplied the authors with blow-by-blow descriptions of the court...
...market two years ago, retail sales climbed briskly to between $35 million and $40 million. This year's retail sales should be ten times greater (against total toy sales of about $5.5 billion). The great beep forward came when Milton Bradley noticed that adults were buying its innovative Simon -for themselves, and not just in the weeks before Christmas. The highly seasonal nature of toy buying has always been an industry bugaboo; after Christmas, retailers can get stuck with toys that won't sell...
...Simon, an appealing plate-shaped puzzle that flashes sequences of colored lights and accompanying musical notes, challenges players to repeat the sequences and gives losers the raspberry, began to change that. Adults, suffering from what one industry thinker called "play deprivation," have not only bought Simon and the competing computer toys like this year's play-alike Computer Perfection, but also are more or less cheerfully paying $40 to $50 for them. That shattered forever the $15 to $20 level the industry had considered its average. Now more than 100 different hand-held computer toys crowd store shelves...
...industry has always been secretive and hysterical, and the advent of memory chips and voice synthesizers has not calmed things down. The designers of Simon, Marvin Glass & Associates of Chicago, refuse categorically to deal with the press. At the design department of Mattel, in California, "you knock on the door and they look at you through a little hole," according to one industry executive who has visited there. Inside, "these guys are all sitting around, and they've got little computers, and'they're writing down figures and leafing through little books, and they scratch their heads...
...explorations of change and its debilitating side effects have made her the sudden sensation of America's editorial pages. First syndicated in 1976, her twice-weekly column now appears in 207 papers, 45 of which have signed on this year. A collection of her pieces, Close to Home (Simon & Schuster; $9.95), was published last month. The book's 109 selections show Goodman at her evenhanded best, a cool stream of sanity flowing through a minefield of public and private quandaries. "The thinking woman's Erma Bombeck," says an editor at the Los Angeles Times. Observes Boston Globe...