Word: simonizing
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Dates: during 1940-1949
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...first glance, Fire in the Morning is one more novel about little foxes-post-bellum Southern variety. Years back, old Daniel Armstrong (of the hardy and gallant Armstrongs) had been cheated out of a large inheritance of land by Simon Gerrard (of the grasping, industrious Gerrards). One family blights the land with its deceit and vulgarity; the other hopelessly defends the old code...
...Simon & Schuster found that the average mystery book in 1948 hardly sold above 3,500 copies, "poor bestsellers" seldom topped 50,000. At that rate too many books failed to earn their production cost...
Like other publishers, Simon & Schuster has tried to make up its losses by heavy spending to plug bestsellers. It found this policy a risky business. On Gentleman's Agreement, it allotted 13% of the retail price to advertising, and lost $700 on the first 100,000 copies. The second 100,000 finally put Gentleman's Agreement into the black...
With such slick tricks as its new records, S. & S. feels sure that it will weather the storm now buffeting bookmen. S. & S.'s two guiding heads, tall, affable Richard L. Simon, 49, and intense, hard-driving M. (for Max) Lincoln Schuster, 51, are a formidable team, bubbling with ideas. In the words of one associate: "Max gets an average of 80 ideas a day; at least one a month is superlative...
...Rebirth. Simon & Schuster started publishing in 1924 with $4,000 in cash and no experience, and scored their first hit with a book of crossword puzzles. Ever since they have scanned the U.S. book mart with a cold, discerning eye. They play down fiction, prefer "authoritative information" to literary excellence, and have published such spectacular moneymakers as Dale Carnegie's How to Win Friends and Influence People...