Word: simonizing
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Dates: during 1940-1949
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...responsible for Hunt's spectacular leap into the big time is its unspectacular owner and president: black-haired, aggressive Norton Simon, 38. When he bought control of Hunt in 1942, many housewives had never heard of Hunt Products. Simon told them by billboard, newspaper and radio so loudly and effectively that "Hunt for the Best" became a household slogan. One result: the West Coast, all but drinking Hunt's tomato sauce like milk, now buys almost half of the 100 million cans a year they sell (nearly five cans per capita...
...Norton Simon climbed to his tin can throne by a simple formula: don't start a business yourself; buy up those already started and run them better. The son of a dry-goods merchant, Simon enrolled at the University of California when he was 17. He quit a few weeks later because he was making too much money-selling paper products and from investments in a small theater where he had put his profits-to waste his time in school. He went to work for a steel-products firm, quit to buy his first business, a steel jobbing plant...
Although this policy has piled up a fortune of several millions for Norton Simon, he still lives cautiously. He drives medium-priced cars, wears conservative, ready-made clothes, lives in an inexpensive old house. As yet Simon has only a taste of the food industry's wares; some day he hopes to control a food-processing empire comparable to Standard Brands...
...loves the Democratic Party. Last week the President brought the two loves together for a gala two days of eating, drinking, ribbing, horseshoe-pitching and politicking. The picnic grounds were the Jefferson Islands Club, three dots of green in the middle of Chesapeake Bay, a sumptuous hideaway dedicated to simon-pure Democracy. The President's playmates: more than 200 Democrats-Congressmen and Cabinet members, a few business bigwigs, a few tried & true old friends...
Born. To Navy Lieut. Joseph Willard Roosevelt, 27, grandson of President Theodore Roosevelt, son of the late Maj. Kermit, and Nancy Thayer Roosevelt, 25, Manhattan socialite: their first child, a son; in Manhattan. Name: Simon Willard. Weight...