Word: simonizing
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Dates: during 1950-1959
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...Amateurs. The fuse to last week's explosion had been smoldering since 1954, when West Coast Industrialist Norton Simon (Hunt Foods, Ohio Match Co.) began to acquire a controlling 35% interest in the widely held McCall stock. He reorganized the board in his favor, and last year startled Madison Avenue by bringing in Langlie as president. Puritanical, parsimonious Lawyer Langlie was a three-time (1941-45, 1949-57) Republican governor of Washington (TIME, Sept. 3, 1956), but a publishing amateur...
...McCall's top man and Norton Simon's hired hand, Langlie demoralized staffers with his agonizingly slow decisions, and irritated them with his penny-pinching approach. Far more important, Langlie sometimes complained: "I can't seem to get my hands on editorial." Wiese became convinced that Langlie was aiming at governing the whole magazine...
...leap this communication barrier, Engineer-Lawyer Simon M. Newman of the Patent Office has been working out a synthetic language called Ruly English that is especially adapted to a computer's huge but simple brain; unlike ordinary, "unruly" English, it gives one and only one meaning to each word...
...ADMEN (Simon & Schuster; $4] is a sadly unsatiric novel by Satirist Shepherd Mead, onetime vice president of Benton & Bowles, who was wackily horrifying about the pitchman's trade in The Big Ball of Wax. This time the author does not try for laughs, instead achieves a notable first: a novel whose characters will have to be deepened before they are translated to the screen...
...LOST COUNTRY (599 pp.)-J. R. Salamanca-Simon & Schuster...