Word: simonizing
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Dates: during 1950-1959
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...along been drawing its ideas from the prime originators of modern painting. In the next eight years he amassed a spectacular collection ranging from an 1834 Corot to a 1950 Joán Miró. The results, shown by the 60 color plates of The Albert D. Lasker Collection (Simon & Schuster; $20), make one of the handsomest art books of the season...
...major new star is a personable retread named Jack Paar (TIME, Oct. 28), the gentlemanly comic who rescued NBC's Tonight from the junk heap. Studio One produced The Deaf Heart (TIME. Nov. 4), a striking first script by a highly promising 29-year-old playwright named Mayo Simon, but nobody seems to know whether he can ride or shoot. Of the new situation comedies, only Leave It to Beaver (see below) has taken fire. Among minor new wrinkles: ABC's All-Star Golf (TIME, Dec. 23), a tournament played just for viewers; a vogue for old horror...
PURELY ACADEMIC (304 pp.)-String-fellow Barr-Simon & Schuster...
Even the proudest firms are titans leaning on the tots. At Grosset & Dunlap, children's books comprise two-thirds of the firm's publishing operation; 35% of Random House's sales volume is estimated to be in juveniles; fully $13 million of Simon & Schuster's $18 million gross last year came from books for kids...
Fiction Factories. This is true even of the products of the "mass" publishers (Whitman, Simon & Schuster, Grosset & Dunlap), whose millions of books are pushed through supermarkets, chain stores, drugstores, Howard Johnson restaurants, newsstands, toy stores and mail-order houses. Their authors are either long dead (and their work, therefore, in the public domain) or journeyman writers, many of them organized in large talent pools. Ideas are assigned, stories written and rewritten by teams of writers and editors, often recalling the Hollywood assembly lines...