Word: simonsens
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Dates: during 1960-1969
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Another case is that of Captain Svend T. Simonsen, who was the subject of a Business story (Feb. 2). The story noted how Simonsen, who emigrated to the U.S. at 15, had taught himself English and sailing, then taught others navigation while in the military service, before setting up a mail-order course in the nautical skill a year and a half ago. The story, said Simonsen, "completely changed the lives, fates and fortunes of the Simonsen family and many other people...
Until TIME'S story ran, Captain Simonsen, his wife and a staff of three were able to handle the courses in a modest office in Santa Barbara, cutting stencils and running off lessons on a mimeograph machine. As a result of the story, their mail tripled, monthly enrollment in the navigation course more than doubled, franchise and translation requests came in from Europe and Africa, and sales of a sextant they supply to students went up dramatically. The Simonsens are now expanding business to include a "Nautical Book a Month Club," an air-navigation course, and sales of other...
...interest in Captain Simonsen's enterprise has brought with it some special demands. One woman explorer wrote him that she and her two teen-age daughters were embarking on a two-year seafaring voyage along the aborigine-inhabited north coast of Australia-with no knowledge of boats or the area. Captain Simonsen, who sailed the waters as a civilian employee in the Army's Transportation Corps, now finds himself technical consultant to the expedition. Along with these results came some echoes of the past. Simonsen got a friendly phone call from a man who, when an alcoholic...
...experienced a rather warm feeling ourselves when Captain Simonsen wrote to tell us of all this and ended up saying that "nothing can ever match the response from a story in TIME...
Though free navigation courses are offered by the Coast Guard's Power Squadrons, Simonsen correctly guessed that many aspiring boatmen would prefer studying in their own homes, and at their own speed. To accommodate people who "want to buy a boat this winter and sail it to Hawaii next summer," he devised two simplified courses in celestial and coastwise navigation, both of which can be completed in as little as three months...