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Word: simpler (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...densely populated Manhattan, the cards stand a better chance. Simpler versions of the "stored value" cards are already in use on city subways and buses, where they're called MetroCards. Chase and Citibank are installing readers in 500 stores on the Upper West Side so that customers can use the cards at, say, Zabar's, Gartners Hardware and an Athlete's Foot store within a few blocks of one another. The merchants so far are enthusiastic. Says Martin Vatage, assistant manager of an Athlete's Foot: "You don't have to sign anything; you don't have to wait...

Author: /time Magazine | Title: LEAVE YOUR CASH AT HOME | 10/13/1997 | See Source »

...only because copper is relatively cheap. The real breakthrough is that copper conductors will make it simpler to build much smaller chips. This is a big relief to chipmakers, who were, as the pessimists suspected, having a tough time pushing electrons through smaller and smaller aluminum conduits, which become less conductive as they shrink. IBM had been working patiently on the problem since scientists realized a decade ago that to move to the next level of miniaturization (to wiring .25 microns wide, about 400 times thinner than a human hair), they would need to abandon aluminum...

Author: /time Magazine | Title: CHIPS AHOY | 10/6/1997 | See Source »

...simple creatures. It doesn't take much to please us. The problem is women. How does an utterly simple creature understand an infinitely complex one? Since this creature realizes he is even simpler than most men, I knew only women could help me understand, well, women...

Author: By Thomas B. Cotton, | Title: Promises and Covenants | 10/3/1997 | See Source »

...prizes, including the Lasker Award in 1995, and is now a professor at the University of Virginia, where he founded a Helicobacter and intestinal immunology research center. He helped develop tests for H. pylori--which may also be implicated in some stomach cancers--and is now working on formulating simpler tests. Encouraged by the recent deciphering of H. pylori's genome, he is also continuing work on developing a vaccine to combat his favorite bacteria...

Author: /time Magazine | Title: PHYSICIAN, HEAL THYSELF | 10/1/1997 | See Source »

PITTSBURGH: Unfortunately for Bill Clinton, fast track is not an issue for compromisers. It's a presidential privilege that makes trade agreements easier to negotiate and simpler to get through Congress ? who either like it or strike it, but can't make changes ? and Big Labor absolutely hates it. So when Clinton took the stage in Pittsburgh after a terse introduction by AFL-CIO President John Sweeney, he started with the sugar: Campaign finance reform. Youth smoking. The 21st century (with no bridges...

Author: /time Magazine | Title: Clinton to Labor: Have Mercy | 9/24/1997 | See Source »

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