Word: simpler
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Dates: during 1990-1999
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...chunks of Woolworth's business. Stores like Staples knocked off stationery, while drug chains like Rite Aid made deep inroads in variety goods. Current CEO Roger Farah, tired of trying to figure out how to sell notions, will convert many sites to FootLockers. Selling $100 Nikes is a much simpler--and more profitable--proposition...
...prized in science. The premium on pith is enshrined in perhaps science's most important law, known as the law of parsimony, or Ockham's razor. It states, in essence, that when confronted with two or more explanations for a phenomenon, we assume that the more compact, less complicated, simpler one must be correct...
Your report suggests that the Bible encodes knowledge of the future that can be discovered through biblical gematriot and textual interpretation. We skeptics, however, believe that all books are written ultimately by man. We have a simpler explanation: what men or women put into a book, other men or women can take out of a book--be it murky wordplays about the future ("assassin will assassinate"), Euclid's geometry, clues to Agatha Christie murders ("the butler did it") or a recipe book in any language ("add a pinch of salt"). BERNARD W. POWELL North Miami Beach...
...clunky and a tad ugly, but it may be the smartest digital camera yet. The Sony Mavica ($599; 800-342-5721) lets users transfer digital picture files on cheap floppy disks, making it vastly simpler to shuttle images between the camera and a computer. When it hits stores this summer, Mavica will boast a suite of other features: a zoom lens, a small preview and playback screen and four picture-tinting options. In a nicely anachronistic touch, the camera can sepia-tone any image at the push of a button, using 20th century technology to create an image that looks...
Chris Offutt is a prize-winning short-story writer (Kentucky Straight), and in his tough, funny, sometimes brilliantly written first novel, he can't quite shake the habit. The Good Brother (Simon & Schuster; 317 pages; $23) could not be simpler or more direct in its narrative plan: a good man, Virgil Caudill, caught in a crushing predicament not of his making, commits a murder that seems unavoidable, abandons his home in the Kentucky hill country and survives precariously in Montana. The pages that narrate this contain no misdirection, no writerish word tasting, not even a flashback or shift in point...