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Word: simpler (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...work ahead has no influence on their choice of refreshment: a nonalcoholic beer called Free Damm. "Normally I'd be drinking regular beer," says López, 54, breaking into a gaptoothed smile. "But I just had four teeth pulled, and I'm on antibiotics." Alonso, 49, has a simpler reason for picking a booze-free brew: "Me, I just like the taste...

Author: /time Magazine | Title: A Lighter Brew: Nonalcoholic Beer | 8/3/2009 | See Source »

...spin this into a case for reduced regulation--regulators are likely to mess up, so why bother? But it can also point toward an approach based not so much on discretion as on rules, the simpler the better. I first encountered this argument last fall in the work of left-leaning blogger Matthew Yglesias--he advocated "crude measures" like the old ban on interstate banking. Lately, though, I've been hearing similar suggestions from those of a conservative, University of Chicago bent. "When you give a lot of discretion to regulators, they don't use the tools that are given...

Author: /time Magazine | Title: Dumbing Down Regulation: The Quest For Simpler Rules | 7/6/2009 | See Source »

...observers think dumbing down is in order. Regulators spent decades fine-tuning their risk-weighted capital rules, in some cases using the supposedly sophisticated risk models developed by banks themselves. The result was ratios of debt to capital that topped 35 to 1 at some investment banks. Oops! A simpler, cruder standard (say, 10 to 1) surely would have worked better...

Author: /time Magazine | Title: Dumbing Down Regulation: The Quest For Simpler Rules | 7/6/2009 | See Source »

...That convenience includes never having to go to the gas station, fewer trips to the auto repair shop since an EV is mechanically simpler, and the "feel good" factor of not polluting the air. But will consumers decide that's enough to make the switch...

Author: /time Magazine | Title: In Japan, Testing the Market for All-Electric Cars | 6/9/2009 | See Source »

Compared with face-to-face counseling or medical treatments, online therapies are typically simpler and less expensive. Major health insurers like Blue Cross and Aetna even offer Web-based anti-insomnia programs for free (you can check out the retail versions at cbtforinsomnia.com or myselfhelp.com for as little as $20). And there's growing evidence that online therapy really works: in the new Sleep study, 81% of participants who completed a five-week, online program for insomnia reported improvement in sleep...

Author: /time Magazine | Title: Study: Web Therapy Can Help Ease Insomnia | 6/1/2009 | See Source »

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