Word: simpler
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Dates: during 2000-2009
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Those of us who still live in a cave use the FAS Webmail application to check our e-mail may have noticed that we now have the option to try a brand spanking new interface. This "FAS Beta" is, we will admit, slightly spiffier and simpler, but apparently, its only purpose is to improve security while FAS IT performs a great e-mail migration over the next several months...
...there is also much humor in the purer, simpler Wallace and Gromit vein as well, enough to bewitch the youthful members of the audience. The foxes are entirely civilized until it comes to meals; then they gobble feverishly and without restraint. Kylie is a loyal sidekick but not the brightest opossum in all the land; when confused, his eyes transform into dazed little bull's eyes. A beagle with a case of "chronic rabies" is used to great effect, and Boggis (Robin Hurlstone), Bunce (Hugo Guinness) and Bean (Michael Gambon) are brilliantly realized. Stop-motion is clearly a laborious business...
...which leaves the tax as a basic means of raising funds. And in that respect, there may be simpler methods. Because of the lukewarm response from other countries to Brown's suggestion, the British government was quick to reduce the levy to one of several ideas the Prime Minister had for recouping taxpayers' billions. Another idea - that banks themselves pay into a central rescue fund, with contributions determined by a lender's size or risk exposure - could yet prove more popular...
...Then, in 1977, an Oklahoma medical examiner named Jay Chapman proposed that death-row inmates be executed using three drugs administered in a specific sequence: a barbiturate (to anesthetize inmates), pancuronium bromide (to paralyze inmates and stop their breathing) and lastly potassium chloride (which stops the heart). A simpler, barbiturate-only procedure was rejected on the grounds that the public would not support a killing method for humans modeled after that used for animals, according to Ty Alper, a lawyer who represents death-row inmates and is associate director of the Death Penalty Clinic at the University of California...
...headline result: simpler is better (not to mention probably cheaper to produce). Participants in the study looked at 52% of ads that contained only text, 52% of ads that had images and text separately and 51% of sponsored links on search-engine pages. Ads that got a lot less attention included those that imposed text on top of images (people looked at just 35% of those) and ones that included animation (it might seem movement is attention-grabbing, but only 29% of these ads garnered a look...