Word: simplest
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Dates: during 1940-1949
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Basic figure in such audience estimates is the Hooper rating, a percentage arrived at by the simplest of cross-section sampling. To get a rating, 120 Hooper field workers (all former telephone girls) in 32 key cities make phone calls at a rate of 3,000 an hour during the broadcast being checked. They ask three questions: "Were you listening to your radio just now? To what program? Over what station?" Homes which don't answer are counted as non-listeners...
Construction began eight months ago on the imposing brick mass, of the simplest design inside and out, whose most unique architectural feature are the five-story windows on front and back...
...World, where aggressive . . . Protestantism made the retention of the . . . African religion difficult . . . the most logical adaptation for the slaves . . . and the simplest, was to give their adherence to that Christian sect which . . . in emphasizing baptism by total immersion . . . most resembled the types of worship known to them. . . . In the U.S., where neither Bosumtwe nor watra mama nor Damballa is worshiped, Negro Baptists do not run into the water under possession by African gods. Their water rituals are those of baptism. Yet it is significant that, as the novitiate . . . is immersed, the spirit descends on him at that moment...
Next came a problem still unsolved: how to deal with the British Ministry of Supply's forthright fireball, beaver-like Lord Beaverbrook. Simplest procedure would be to appoint a single U.S. head of defense production, who would negotiate and decide directly with Beaverbrook. But thus far there was no single U.S. head. The President still preferred to delegate problems individually. Meanwhile Beaverbrook's effectiveness deeply impressed many White House advisers. (Particularly bowled over was OPM's William Knudsen, who had long agreed with U.S. automobile companies that they were unable to convert more than 15% of their...
...shock. This is a state of physical and mental depression which follows injury. Simplest ways to recognize shock are by a victim's complexion, failing respiration; if he turns white, has a lifeless expression, he must be covered up immediately, kept warm, given a sniff of spirits of ammonia, a drink of strong tea or coffee. First Aiders must never give alcohol to their victims...