Word: simplest
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Dates: during 1940-1949
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...straight story about the things they had to sell. They appealed - and thus redeemed their sins of excess - to all men's desire for better things by dazzling them with glowing pictures of the new & better things American industry was making. But always present was advertising's simplest and most potent symbol, the female figure...
Ideologically, Oceania, Eastasia and Eurasia have no quarrel; they are alike as three blackjacks. But war has turned out to be the simplest way of convincing the masses that their countries and their lives are in a state of emergency, which can only be met if all thought, as well as all government, is subject to absolute dictatorship. Hence the three great slogans that Oceania's wretched citizens read and hear every hour of their lives...
When you first go on a quiz show, "you feel smart, impeccable, confident," declared Cartoonist Al Capp (Li'l Abner), describing the queasy sensations of a television guest star. But "after 15 minutes of being asked the simplest questions to which you cannot give the simplest answers [your fellow contestants] aren't your friends, they're your mortal enemies -exposing your ignorance, shaming you by their faultless haberdashery . . . and their air of slightly nauseated pity...
...simplest kind of jamming, says Herrick, is to compete with the opponent on the same wave length. This is not very effective, for the human ear can hear a human voice through noise of greater intensity. A better technique is to broadcast on a wavelength slightly different from the opponent's. The two waves react on one another. The result of this collaboration is a squealing "beat," part of whose ear-whacking energy comes from each wave. Still better is the technique of varying the frequency of the jamming wave so that it straddles the opponent's. This...
...There is no finer spectacle," wrote Potter, "than the sight of the good Lifeman, so ignorant that he can scarcely spell the simplest word, making an expert look a fool in his own subject, or at any rate interrupting him in that stupefying flow, breaking that deadly one upness of the man who, say, has really been to Russia, has genuinely taken a course in psychiatry, or has written a book on something...