Word: simpson
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...Kids comic books. So it's built in. People are going to think I'm a genius. But it doesn't take a genius to see what the marketing potential is." There must, inevitably, be a Biscuit T shirt. Perhaps even a Biscuit biscuit. Maybe Bart Simpson could be persuaded to do an endorsement. One good profit center deserves another...
Like Madonna and Milli Vanilli, like Paula Abdul and, yes, even like Bart Simpson, the New Kids are a phenomenon whose unapologetic commerciality is part of their appeal. They are good movers and slick singers, and they drive their mostly preteen female fans into genteel frenzies. But their success can't be separated from their impact; it's part of the pop machine's new mystique. Is it real, or is it marketing...
Washington: Stanley W. Cloud, Laurence I. Barrett, David Aikman, Gisela Bolte, Ricardo Chavira, Jerome Cramer, Michael Duffy, Glenn Garelik, Dan Goodgame, Ted Gup, Richard Hornik, Julie Johnson, J.F.O. McAllister, Jay Peterzell, Michael Riley, Elaine Shannon, Dick Thompson, Nancy Traver New York: Joelle Attinger, Janice C. Simpson, Richard Behar, Carl Bernstein, Eugene Linden, Thomas McCarroll, Priscilla Painton, Martha Smilgis, Naushad S. Mehta Boston: Robert Ajemian, Sam Allis, Melissa Ludtke Chicago: Gavin Scott, Barbara Dolan, Elizabeth Taylor Detroit: S.C. Gwynne Atlanta: Joseph J. Kane, Don Winbush Houston: Richard Woodbury Miami: James Carney Los Angeles: Jordan Bonfante, Jonathan Beaty, Scott Brown, Cristina Garcia...
...Mets general manager Frank Cashen. "But I can't get you ten to 15 people who can communicate with 25 ballplayers." Cashen looks like a genius for his decision to replace Johnson with third-base coach Buddy Harrelson. In the ensuing six weeks the Mets have gone from Bart Simpson underachievers to the Shea-hey kids, winning 70% of their games, including a streak of eleven in a row. "This is a real team now," Harrelson says with pride. "They think as a team and act as a team. It's not me, it's the whole situation." But would...
Marketing Services Director: Cleary S. Simpson...