Word: sin
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...invested in the film-stock status quo), the most popular live-action digital movie in history, George Lucas' Star Wars: Episode III--Revenge of the Sith, won no awards, not even one for technical achievement. The year's boldest, most innovative digital experiment, Robert Rodriguez and Frank Miller's Sin City, got no nominations...
...Rodriguez, 37, the Lone Star maverick who writes, directs, shoots, cuts and scores his own movies as well as supervises the special effects, doing it all at his home ranch on the Pedernales River and at a small Austin, Texas, studio. Using high-definition cameras, he shot his Sin City actors against a green screen, filling in the backgrounds digitally, and rarely went beyond a second or third take. That's one secret to making a gorgeous all-star movie for $40 million--less than half the average Hollywood budget...
...independent directors are. Many of them have used digital equipment for years. Steven Soderbergh shot his indie movie Bubble with the same camera, a Sony F950, that Lucas used on Sith and Rodriguez on Sin City. And indie imp-guru Kevin Smith (Clerks, Chasing Amy) notes, "There is a Panasonic camera, the 100, that gives a picture that's about as good-looking as 16-mm or 35-mm film. The kids today who are making their do-it-yourself features are doing it with high-definition video. If I was shooting Clerks today, I'd probably use that camera...
What is the biggest sin a store designer can commit? When retail establishments see a shopper as a consumer, and they see what they have as a commodity. They are not creating much added value there, no enticement...
Poor Lucy. Five months after setting up shop in Sin City, jilting suitors around the country in favor of a sugar daddy who courted her with a new $40 million home, she discovers the fleeting nature of Las Vegas romance. A sultry soap opera? Political scandal? No--just the harsh reality of Broadway in Vegas...