Word: sinatras
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Dates: during 1960-1969
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Celebrities proved largely loss leaders. Steve Lawrence tried using Lucille Ball, got his show stolen right out from under him as she sang, danced and displayed, at age 54, the best pair of legs in town. The Dean Martin Show tried flooding the screen with headliners such as Frank Sinatra, Eddie Fisher and Diahann Carroll, but for all the nudging, warbling, winking and leering, the party turned out to be the kind you would thank the stars for not attending. "Folks," said Martin at the close, "there's an old show-business tradition: the show must...
Could be, and the substitute Thursday night was no farther away than a flick of the dial, where Sinatra was competing with himself as Major Marco in The Manchurian Candidate. Beside CBS's Thursday Night Movies, there is also NBC's Tuesday Night at the Movies and Saturday Night at the Movies and ABC's Sunday Night Movie. Since the three networks, now locked in a furious three-way ratings tie, can't begin yanking shows for 13 weeks, and significant ratings will not emerge before late November, these may provide the only safe haven...
...THURSDAY NIGHT MOVIE (CBS, 9-11:15 p.m.). CBS's first plunge into prime-time feature films, beginning with The Manchurian Candidate (1962), starring Frank Sinatra (see below...
...DEAN MARTIN SHOW (NBC, 10-11 p.m.). Variety. Opening-night guests include Diahann Carroll, Bob Newhart and Frank Sinatra (who will thus be competing with the Manchurian Candidate version of himself...
...star of any TV western is boffo-provided he never lets on he is only an actor pretending to be a cowboy. Says Agent Mike North, the Hurok of the hinterlands: "You couldn't give away Bob Goulet, Frank Sinatra, or Dean Martin. And Danny Kaye and The Man from U.N.C.L.E. would also bomb." But those who can make it, make it big. Like, say, $15,000 a night...