Word: sinatras
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...start, Your Hit Parade was a hit. Just by playing the country's top tunes-first on the radio (15 years), then on television (9 years)-the American Tobacco Co. sold so many cigarettes that it even produced a new brand: Hit Parade. Lannie Ross, Lawrence Tibbett, Frank Sinatra, Noel Coward, Fred Astaire, W. C. Fields all marched on the show with such regulars as Dorothy Collins and Snooky Lanson. Then came rock 'n' roll. The sort of stuff that Elvis sings began to lead the Parade, and American Tobacco apparently decided that kids who listen...
...possibilities for further desecration, as Miss Alderley envisioned them, were endless: Frank Sinatra as the defendant in Trial by Jury, charged with stealing a pizza pie; The Gondoliers remade into The Road to Venice, with Bing Crosby and Bob Hope. It was even suggested to Dorothy Alderley that Elvis Presley might play Nanki-Poo. Snapped she: "I'd Nanki-Poo him if I could get my hands...
...plate; drink-hustling waiters peddled hooch by the bottle ("Ya might as well. Yer payin' for it"). Then the M.C. silenced the house with a simple announcement: "Direct from the bar of the Boom Boom Room [another Fontainbleau saloon] we bring you the vocalist, Frank Sinatra...
...sleekly barbered businessman at ringside nodded his approval ("Frankie's voice has cracked a little, but what the hell . . . so's mine"). He seemed unbothered by what the night with Sinatra was costing him. The sunburned blonde who shared his table dropped a bone to applaud, her diamonds glittering; she seemed bemused by what a night of Sinatra might be worth. Whatever the song -Willow Weep for Me, I've Got You Under My Skin, The Lady Is a Tramp-Frankie's unmatched showmanship, his sad, slow baritone, his baggy, bedroom eyes got the message across...
After starting out in the dress business in Philadelphia, Sacks charged into radio and public relations. As A. & R. man (artists and repertory) beginning in 1940, he coralled Sinatra, Shore, Benny Goodman and Harry James for the Columbia label. When he left for RCA ten years later, most of his stable followed him loyally. Later, his duties as NBC vice president in charge of TV programing and talent still consisted largely of coddling performers, listening to their troubles and shrewdly guiding their careers...