Word: sinatras
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...Angeles last week faced the biggest problem of U.S. outdoor-summer-symphony boosters: how to use Frank Sinatra, the King of Swoon, to bolster a sagging summer-symphony budget, while holding one's nose and dignity...
...Washington and Cleveland Sinatra appeared on summer programs with only temporary damage to symphonic dignity and considerable benefit to the box office. In Manhattan the Philharmonic hired him and held its nose all for nothing-he scarcely half-filled the bleachers of Lewisohn Stadium...
...announcement of Frankie's appearance in the Hollywood Bowl had thrown Los Angeles high-brow music lovers into a self-righteous williwaw, Sinatra's fans at Pasadena, where he got off the train, into a squealing ecstasy (see cut). But Frankie's Los Angeles symphonic debut was like the calm after the storm...
...into Dancing in the Dark, only a self-conscious handful of female fans whinnied "Oh Frankie!" Halfheartedly, the press photographers posed a couple of shots of Hollywood babes "rushing" an accommodating cop or two. But when the box-office take was added the orchestra management found that Sinatra had drawn a $12,500 house, biggest of the season. Said Sinatra in a speech...
...raised against new phonograph recordings. Record companies were waxing singers with all-vocal (hence nonunion) rather than instrumental accompaniment (TIME, June 28). Petrillo quickly stuck his thumb in the hole, asked singers to quit doing that. His request was really an ultimatum. Vocalists like Bing Crosby, Frank Sinatra or Connie Boswell well knew that failure to comply might bar them from future recordings or appearances with Boss Petrillo's union musicians...