Word: sincerest
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...course since Burger King has already gotten into collegiate crew first, other hamburger chains will have to move into different sports to avoid that old "imitation is the sincerest form of flattery" syndrome. McDonald's owner Ray Kroc already is involved in pro sports, so why not get into collegiate as well...
...hours to deliver the message. Spassky was asleep. Undaunted, the Americans persuaded a bellboy to open the door to Spassky's room and they tiptoed in, placed the letter on the desk and tiptoed out. In the letter, released later that day, Fischer offered Spassky "my sincerest apology" for "offending you and your country, the Soviet Union, where chess has a prestigious position. I simply became carried away by my petty dispute over money with the Icelandic chess organization. I know you to be a sportsman and a gentleman, and I am looking forward to some exciting chess games...
...certain why so many admen are suddenly crackers over animals. But the appearance of a single animal ad could have been enough to start the trend. As in few other businesses, an adman is always willing to offer his competitors the sincerest form of flattery...
Dewey and Friedland, like their Hollywood forefathers, have also apparently learned that imitation is not only the sincerest form of flattery, but it is also one of the surest signs of success. Jump, which is about stock-car racers in Appalachia, is described as "like The Hustler, except that the Paul Newman character doesn't have a pool cue-he drives a car." The budget on that one will be Cannon's limit, $300,000. With that kind of money, they reason, even if the picture bombs in the big Northern cities, they can still turn a handy...
...parody is the sincerest form of flattery, TIME is flattered indeed; it has come in for more than its share of parody since its birth in 1923. Imitations have been done by such well-known writers as Wolcott Gibbs (1936) and Art Buchwald (1966), and by such distant institutions as the University of the Witwatersrand in South Africa (last spring). Why TIME? "It is a universally recognizable magazine, a quality essential to any successful parody," explains Lampoon Staffer Douglas Kenney. "We needed TIME'S shotgun effect to take after American society...