Word: sinclairism
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ELMER GANTRY. Sinclair Lewis' roué evangelist making miracles...
...mind. And so do successful commercials, so much so that they keep coming back like a bad memory. Shell once got good mileage out of a spot in which a driverless car went rolling off to a Shell station to lap up some gas with TCP. So now Sinclair shows an auto deserting a pair of newlyweds to get a quick belt of KRC. A few years ago, Chevrolet displayed a car atop a spire-like butte in the Mojave Desert. Ah so, said the Toyota people, and right away they airlifted their sedan to the top of Fujiyama...
...ranch-style home became available in the Detroit area on a Saturday morning. Even though it was not officially listed, indexed, and publicized, eleven people learned of it through Realtron and came to visit it. By that afternoon, the house was sold to one of them. Says E. Gordon Sinclair, president of Evergreen Realty: "Normally, we wouldn't have had that house on the market for five days...
...published such indigenous authors as Paul Engle, Maxwell Anderson and Howard Mumford Jones. In California, a magazine sensibly titled Magazine (1933-35) printed Critics Yvor Winters and R. P. Blackmur. In Santa Fe, Laughing Horse (1921-39) celebrated the Southwest through the writing of such contributors as Upton Sinclair and Sherwood Anderson. Not all of the contributors by any means became well known; many of talent gave up, or turned to Hollywood or alcohol. "Some of the people now forgotten," says Robert Lowell in an introduction to the series, "are almost as interesting as those that survived. They...
...does not sufficiently prove his thesis. Indeed, he gives the impression of having researched this book the way Sinclair Lewis used to research a novel: by filling a trunk not only with his own notes but also with every newspaper or magazine clipping that might some day serve to make a point. Many of his statistics come from Government reports, and he naturally leans most heavily on the bleakest. Still, some of the citations are deeply disturbing: children under 18 compose 42% of America's poor; the average Negro who finishes high school has a mathematical ability below eighth...