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...million giveaway road maps, more millions for merchandise handed out free or sold at cut rates with the purchase of gasoline. Texaco dealers last year sold 2,000,000 red fire hats with built-in, transistorized loudspeakers for only $3.98, about one-third of the retail price. Sinclair gives away dinosaur-shaped cakes of soap for children, and Pure Oil dealers offer a free car wash with every eight gallons of gasoline, plus wrist watches, movie cameras and coffee pots at cut rates...

Author: /time Magazine | Title: Retailing: Changes at the Pump | 7/9/1965 | See Source »

...Tientsin, the son of Christian missionaries, he spoke Chinese fluently before he knew a word of English. When he was ten, his family returned to the U.S., and Hersey attended Hotchkiss and Yale ('36). After a postgraduate year at Cambridge, he came back to be secretary to Sinclair Lewis, then war correspondent for TIME and LIFE. His third book, A Bell for Adano, won the Pulitzer Prize in 1945 and was followed by the celebrated account of the Hiroshima bombing. His newest novel is White Lotus, an allegory in which white Americans are forced to experience-in a Chinese...

Author: /time Magazine | Title: Education: Master Novelist | 6/4/1965 | See Source »

...over him, and he returned the compliment. He attacked them in private, pawed them in public, on occasion bedded as many as three a day. He was a braggart, a plagiarist, a liar and a bully. He threw coffee in Publisher Horace Liveright's face and once challenged Sinclair Lewis to a duel. Maudlin music made him teary and flattery made him fatuous. He was a skinflint who haggled over cab fares, a spendthrift who swaggered in custom suits. He was a political idiot who backed the Nazis and the Communists at the same time. Furtive and suspicious...

Author: /time Magazine | Title: Books: Genius of the Ordinary | 5/7/1965 | See Source »

Also up from the freshman team will be number two man Bob Sinclair, who has been described as "brilliant, but often erratic." Einclair placed fifth and third in the two fall tournaments, averaging 79, but shanked to a duffer's 92 in the ECAC finals...

Author: By Stephen L. Cotler, | Title: Powerful Golfers Tee Up, Will Putt to Great Season | 4/1/1965 | See Source »

When a Russian thinks of an American novelist, he thinks of serious types, social historians like Theodore Dreiser and Upton Sinclair. But the Wapshots' chronicler, John Cheever, 52, having updated the U.S. picture, was busy catching up on the Soviets too. In Moscow, at the end of a month-long tour of the Soviet Union, Cheever heard Poet Evgeny Evtushenlco, 31, recite his verse, after which Evtushenko took Cheever, another visitor, Novelist John Updike, and several pretty comrades off to a country dacha for some tonic research into suburban Soviet vodka parties. Cheever concluded that Evtushenko's lyric...

Author: /time Magazine | Title: People: Nov. 13, 1964 | 11/13/1964 | See Source »

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