Word: sinclairs
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...anyone who thinks." It is a day when we cease working to remember labor's martyrs and to be thankful that we work only eight hour shifts instead of 16. We celebrate the civic and economic importance of unions and the happy fact that The Jungle of Upton Sinclair is, hopefully, a relic of the past. We'll wave red banners and proudly march side by side with workers of many colors...
...blast the Atlantans from the shelves and fountains using a combination of new products such as sugar-free Pepsi Max, new bottling alliances, and new advertising combined with an old arrogance that Pepsi's marketers have always had in two-liter sizes. None more so than Christopher Sinclair, who led Pepsi's international soft-drinks business. He told Fortune in 1994, "If Coke starts growing 8%, we'll do 10% or 12%." He predicted non-U.S. sales of $5 billion...
Pepsi put some money where Sinclair's mouth was too investing $3 billion in the past three years in international bottlers. In April, Sinclair launched another salvo, a $500 million marketing campaign, called Pepsi Blue, to introduce a new, sky-hued can in 24 countries and to reinforce Pepsi's image as the coolest cola in the cosmos...
...Caracas Caper. In India, a market Pepsi has owned for decades, Coke bought the leading soft-drinks maker in 1994 and is now top dog. Coke sold $12.7 billion worth of products outside the U.S. last year. Pepsi's non-U.S. sales last year totaled $3.2 billion. And Sinclair? He has disappeared from Pepsi...
...Bois 1 (Sinclair...